Choosing the Right Sales Enablement Tool: Why Trek Health Picked Nooks Over Competitors
Before joining Trek Health, Jacob Fernow had already seen the impact Nooks could make. While leading the global BDR team at a previous company, he evaluated multiple sales enablement platforms, including Orum and Salesfinity. Ultimately, Nooks stood out as the superior solution—especially for international sales teams.
“Nooks worked better within our international markets. We operated across EMEA, APAC, and the U.S., and Nooks was simply easier to use than the alternatives. The team needed a collaborative environment to share best practices, and Nooks’ virtual sales floor provided exactly that.”
When comparing vendors, his team scored Nooks far ahead of the competition. “We gave Orum and Salesfinity ones or twos out of ten. Nooks hit a home run. The team chose it unanimously for its usability, features, and ability to drive collaboration.”
Beyond usability, Nooks also provided real-time coaching opportunities that traditional tools couldn’t. “As a manager, I could give immediate, live feedback instead of reviewing calls after the fact. That made a huge difference in our ability to book more meetings.”
Massive ROI: Scaling Revenue from $2M to $10M with Nooks
After implementing Nooks at his previous company, the results were undeniable to Jacob. “We had a great product and a strong team—but we lacked the right tools. Once we brought in Nooks, we grew revenue from $2M to $10M ARR, a 400% increase.”
The additional pipeline coverage created enough closed one and pipeline coverage to justify hiring 10 more account executives, a CRO, and multiple RVPs to expand into new markets. During our conversation, Jacob remarked, “Before Nooks, we had a bottleneck in our outbound motion. Procurement is a tough space (they buy for their job), and we needed a way to break into enterprise accounts. Nooks helped us land some of the world’s largest companies across multiple industries.”
Ultimately, the explosive growth helped position Jacob’s last org for its Series C funding round, making Nooks a critical enabler of their success.
Bringing Nooks to Trek Health: AI-Powered Onboarding & Cold Call Training
With his success at his last org, implementing Nooks at Trek Health was a no-brainer. But this time, Jacob took it a step further by using Nooks’ AI-powered training bots to refine onboarding.
“Hiring strong cold callers is one thing, but getting them ramped up quickly is another. So at Trek, we used Nooks’ AI bots to vet and train new hires before they even made their first real call.”
New reps started by building scripts, practicing objections, and making 100 simulated calls with AI bots on day one…they were able to truly hit the ground running!
“The bots gave respectful objections and helped refine their pitch—without burning through real prospects. After just one week, our new hires booked 23 meetings. By week two, some were hitting five to seven meetings per day.”
This confidence-boosting, low-risk training transformed onboarding at Trek Health, helping reps hit the ground running faster than ever.
Immediate ROI: 92% More Meetings in Just 13 Days with Nooks
During Trek Health’s 13-day trial with Nooks, the impact was immediate and undeniable. Before implementing Nooks, the team made 3,780 dials manually.
In the same period after onboarding Nooks, that number skyrocketed to 10,112 dials. But it wasn’t just about making more calls; it was about better conversations and higher conversion rates.
The number of live conversations surged 124% (from 131 to 294), and more importantly, meetings booked nearly doubled—jumping 92% from 13 to 25 meetings. And this was just the beginning—the reps were still new to Nooks, proving how quickly the platform delivered results. By eliminating manual dialing and enabling more high-quality conversations in less time, Nooks instantly became a game-changer for Trek Health’s outbound motion.
After the trial and a successful implementation, Trek Health’s business development team has been able to hit over 100+ meetings in a month with Nooks! Quality meetings too, because the reps are able to handle all the objections and ultimately sound like they have a year or more of experience!
Creating a High-Performance Cold Calling Culture
Beyond just boosting the meeting rate, Nooks helped build a culture of collaboration and peer-driven improvement.
“Reps started sharing feedback—‘Hey, try this case study,’ ‘That line worked for me.’ It was like being in the office again, but without wasting an hour commuting. More efficiency, more booked meetings.”
The virtual sales floor even led to more effective after-hours calling.
“Instead of driving home, reps stayed on a little longer. We booked five or six meetings after 5 PM in just one session. Those extra dials mattered.”
Why Every Sales Team Should Try Nooks
Jacob’s advice for teams considering Nooks? If you’re not using it, you might as well go back to a rotary phone.
“Nooks is to sales calls what Outreach and Salesloft are to email prospecting. It’s the steroids that take your existing tools and make them run faster and more efficiently. More connects, better analytics, stronger coaching. If you haven’t tried it, start small with a trial. I guarantee you’ll end up buying the whole suite.”
For Trek Health, Nooks is more than a tool—it’s the platform that will take them to their Series A and beyond.
“Nooks can help any company scale from Seed to Series A, Series B, all the way to IPO. I would’ve used it at Coupa Software, an $8B company, and I’ll use it at every company I lead. Every revenue leader should have Nooks in their stack.”
