Finding a Fix: Why Kolena Needed a Better Dialer
When we asked Joe Allen, Kolena's Business Development Lead, about the dialer he had used before discovering Nooks, he didn’t mince words. Joe's team had tried Orum at his previous company, but constant lag times and spam number headaches made it impossible to get into a smooth calling rhythm. “I couldn’t just log on, start calling, and set meetings. There was always something—some problem with spam numbers or lag—that I had to deal with,” Joe shared.
Orum’s three-second lag time created awkward conversations that started with prospects saying, “Can you hear me? Hello?”—a poor first impression that drained morale. Adding to the frustration, spam numbers were a constant issue. Orum would assign numbers flagged as spam, so most prospects simply ignored their calls.
Being a patient and solution-oriented leader, Joe was willing to work with Orum’s customer support to address the ongoing issues. However, every interaction left him frustrated. “We met with their customer support regularly, and they’d gaslight us every single time,” Joe explained. “They’d say, ‘Oh, this is a user problem.’ Instead of helping, they just blamed us and never fixed it.” After countless rounds of unproductive back-and-forth, Joe realized it was time to explore a better dialing solution.
From Frustration to Pipeline Records: A New Experience with Nooks
Frustrated yet determined to find a better solution, Joe set his sights on a dialer that could solve the issues he had faced with Orum. But when Joe joined Kolena, he was relieved to discover they had recently implemented Nooks and he could hit the ground running with the new solution. It didn’t take long for him to notice a game-changing difference—spam numbers were simply not a problem for Nooks. “The biggest thing that Nooks has done from my vantage point is getting rid of 100% of spam numbers. I haven’t had one in almost a year,” Joe shared.
Nooks didn’t stop there. Lag time vanished too, with calls connecting instantly, allowing reps to jump right into conversations without awkward delays.
With seamless call connections and zero spam number interruptions, Nooks allowed Kolena’s team to focus on what really mattered: meaningful conversations with top prospects. The platform didn’t just solve the technical headaches—it laid the foundation for a more efficient, productive, and pipeline-driven outbound strategy.
From Dread to Drive: Breaking Records on the Nooks Sales Floor
Without the technical headaches caused by other dialers, Kolena’s BDRs discovered how Nooks’ Virtual Sales Floor transformed their remote experience. It brought back that in-office buzz, letting the team celebrate wins, share tips, and support each other—all in real-time.
Managers also found the Virtual Sales Floor to be a game-changer, using live call monitoring to provide instant coaching. This on-the-spot feedback sharpened outreach skills and made collaboration effortless, further fueling the team’s pipeline growth.
Joe and his BDRs were thrilled to hit the phones every day, knowing they could connect with more prospects, have better conversations, and achieve more in less time.
A Partnership That Drives Success
Joe also praised Nooks' customer support for their proactive attitude and quick responses. Unlike the dismissive service they experienced with Orum, Nooks’ team was proactive, responsive, and committed to continuous improvement. This partnership went beyond just resolving issues. Nooks actively sought feedback from Kolena and implemented changes that enhanced the platform, creating a true collaboration that drove shared success.
A Sevenfold Pipeline Boost
In short, Nooks revolutionized Kolena's outbound strategy. By addressing tech issues, improving team collaboration, and offering top-notch support, Nooks helped Kolena achieve record-breaking results.
The numbers say it all: In the 20 months before adopting Nooks, Kolena’s business development team generated $1.4 million in pipeline. In the 20 months after? That figure skyrocketed to $10.2 million—a sevenfold increase that speaks to the power of Nooks as a comprehensive pipeline generation platform.
