Breaking Bottlenecks: Factored’s Leap to a High-Performance Dialer
When we spoke with Kahlil Trocmé, Head of Sales Development at Factored, about their outbound challenges, he was candid. Before Nooks, his three-person BDR team made only about 30 calls each day and booked around 15 meetings a month. They struggled with “analysis paralysis,” unsure how to split their time among calls, emails, and LinkedIn outreach—resulting in a sluggish pipeline and stalled growth opportunities.
Kahlil knew cold calling was critical for scaling pipeline, so when he joined Factored, his priority was to deploy a dialer that could multiply daily dials and energize the team. While he had briefly tested Orum at a previous company, Kahlil turned to his BDR network for recommendations. Their resounding feedback in favor of Nooks was all he needed to give it a try—and the results quickly spoke for themselves.
Transforming Pipeline Generation
Nooks made a transformative impact on Factored’s sales development efforts, driving results that set new high water marks for their outbound motion. Monthly meetings skyrocketed from 15 to over 60, with the team breaking the company record by booking 82 meetings in a single month. Over nine months, Nooks helped Factored generate more pipeline than the company had ever achieved in its history. By the end of the year, Factored also broke its quarterly revenue record, cementing Nooks as a game-changing tool for scaling outbound success.
More Than Just Numbers: How Nooks Boosted Factored’s Cold Call Culture
While Kahlil was thrilled with the business impact Nooks delivered, he was equally excited about another transformation: it completely revitalized the team’s energy and culture. Cold calling went from something to dread to something the reps actually looked forward to. Daily team dialing sessions became an opportunity to learn and grow together, with everyone jumping in to listen to calls, share tips, and cheer each other on—even when things didn’t go perfectly. Managers joined in too, offering real-time coaching and encouragement that helped everyone improve quickly. The team built confidence, supported each other, and turned cold calling into a skill they were proud of, all while having more fun in the process.
This newfound enthusiasm spilled over into their calls. Reps were more excited to make dials, more motivated to show up to work, and buyers could hear the confidence and energy in their voices. This created a powerful feedback loop: every success fueled more refinement and led to even greater success, transforming cold calling into a cornerstone of Factored’s outbound motion.
Smart Dialing, Real Results: The Features That Set Nooks Apart
The culture of confidence and collaboration was amplified by the advanced features Nooks brought to the table. For Kahlil, tools like auto-rotating phone numbers, spam detection, and “hot numbers” were game-changers, ensuring his team focused only on prospects most likely to answer. These features, paired with Nooks’ analytics and real-time Sales Floor, gave his reps the insights and tools to make every call count. Looking ahead, Kahlil is eager to roll out even more innovations from Nooks, like AI bots and cold call coaching, which he sees as forward-thinking features that will keep Factored at the forefront of sales development. For Kahlil, Nooks wasn’t just another tool—it was the clear choice from day one.
Better Conversations, Stronger Connections
Beyond the numbers, Nooks elevated the quality of Factored’s outreach. By focusing on “hot numbers” and ensuring reps connected with the right buyers, the team spent less time chasing unqualified leads and more time building meaningful conversations with decision-makers. This shift not only boosted their conversion rates but also helped reps feel more confident and motivated, knowing their efforts were making a real impact. It wasn’t just about quantity—it was about quality, and Nooks made that possible.
The Bottom Line
For Kahlil and his team at Factored, Nooks has made a world of difference. It’s helped them connect with the right buyers faster and more easily, cutting out the frustration of manual dialing and clunky workflows. As Kahlil put it, “I couldn’t imagine being a BDR manager in 2025 without an auto dialer like Nooks.” It’s not just the efficiency—it’s the way Nooks was built with SDRs in mind, making it a tool that actually helps teams do their best work. If you’re curious about how Nooks can make this kind of impact for your team, grab a demo and check it out.
