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Over the past four years leading the product team at Nooks, I’ve spent a lot of time talking to sales teams about their biggest challenges.There’s one problem that keeps coming up.

Time and time again, sales leaders tell us their SDRs are spending up to half their day just figuring out who to reach out to, when to reach out, and what to say.

That’s hours lost to sifting through CRM data, past engagements, and scattered intent signals. Meanwhile, high-intent prospects are slipping through the cracks.

That’s why we built AI Prospector – to automate the who, when, and why of outbound sales. So reps can focus on the human part of selling.

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The Problem: Too Much Time on the Wrong Work

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Most SDRs don’t have a prospecting problem, they have a prioritization problem. Reps spend 2-4 hours per day researching accounts, updating lists, and guessing the best time to engage. And even after all that effort, outreach can still be poorly timed or irrelevant.

We’ve seen this firsthand with Modern Health. Their SDRs were already using Nooks AI Dialing Assistant to be more strategic on the phone, but they still faced bottlenecks upstream – deciding who to call and why. Modern Health’s theme for 2025 is focus, and that’s what AI Prospector helps them do.

After adding AI Prospector, Modern Health saw a 50% lift in meetings booked. Now, 60% of their pipeline is sourced through AI-powered prospecting. SDRs dramatically reduced time spent on manual research and instead can focus on engaging the right prospects at the right time.

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Introducing AI Prospector: Automate the Who, When & Why

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AI Prospector ensures every SDR is always working on the most promising accounts. It automatically:

• Builds and prioritizes lists by analyzing past engagement, CRM data, intent signals and best of all, Nooks call transcripts, which are rich with keywords like “follow up.”
• Surfaces best-fit contacts for outreach and adding new contacts to buying groups, eliminating manual research.
• Generates hyper-relevant messaging, crafting first-touch emails and equipping SDRs with the “why” they’re calling while they’re on the phone.

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Key Benefits

• More conversations, less research: Reps spend time talking to prospects, not curating lists.
• Higher conversion rates and SLA times: AI identifies the best timing and messaging for each prospect.
• Scalable best practices: Every SDR gets access to an efficient, data-driven prospecting workflow.

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The Art and Science of Selling

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We’re now at the point where AI's role in sales is evolving from a one off productivity enhancer to a powerful force multiplying the impact of entire teams.

But while AI is really good at the science of sales – research, list building, prioritization, and personalization – it can’t replace the human art of selling: relationship building, objection handling, problem solving, and storytelling.

That’s why we believe in building AI assistants, not autonomous agents. AI Prospector empowers reps, but it doesn’t replace them. It ensures SDRs work smarter by:

• Providing ready-to-call lists with key insights.
• Crafting personalized first-touch emails that actually sound like a human.
• Recommending optimal outreach timing based on data.

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We’ve developed Nooks to keep the SDR in the driver’s seat. And our user experience is proof. Just read some of our 500+ 5-star reviews on G2.

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The Future: Leaner, Higher-Performing Sales Teams

AI isn’t just making SDRs marginally more efficient – it’s redefining the prospecting workflow. The best teams will be those that embrace AI to automate the busywork while doubling down on high-value face to face interactions.

We’re making a big bet on AI-driven prospecting because we’ve seen first-hand how much potential is lost to inefficient workflows. The cost of doing nothing is real.

With AI Prospector, reps finally get to focus on what matters most: starting more conversations, faster.

Want to see it in action? Join our upcoming Lunch & Learn to hear directly from Jess Podlofsky, Sales and Business Development Director at Modern Health.

Register here.

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