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Nooks vs Orum: How To Pick The Best Dialer

Mar 18, 2024
5
min read

Learn more about Nooks, the fastest growing AI-powered parallel dialing platform, and how it compares to Orum.

AI-powered power and parallel dialers are becoming a must have tool for Sales Development teams that allows Sales Reps to call at 2-5x the pace while automating manual tasks and giving leadership access to real-time data and reporting.

This is why teams like Seismic and Airbase have chosen Nooks as a foundation for their Sales Development organizations. 

Why you should consider a power/parallel dialing software:

Modern day sales teams are built on Sales Engagement Platforms like Outreach, Salesloft or Apollo because it’s no longer cost effective to have sales reps manually executing tasks.

For that same reason, teams of the future are building their call strategies on dialing platforms because single dialing, call logging and manual dispositioning are no longer cost effective.

Increase connect rates:  AI capabilities in modern dialing softwares will detect bad numbers, at scale, and integrate with data providers to remove and replace.

Decrease ramp time and training proficiency: Nooks Salesfloor gives Sales Leadership the tools they need to give real-time feedback, review call transcripts and train new talk tracks like never before.

Lower cost-per-opportunity: Cost per meeting will add up as your competitors are leveraging technology to 2-5x their conversations.

How to choose the right dialer for you:

Productivity when parallel dialing is the product of:

Volume: "how many prospects do you call"

Connect rate: "how often do they pick up"

Conversion rate to opp: "can you convert the conversation to an opp"

Nooks, Orum, and other dialers are good at volume - because this is simple - just make a lot of calls. Improving connect rate & conversion rates are harder, and this is what distinguishes a great dialer from a good dialer. Here are the differences to take into consideration: 

Salesfloor:

Some platforms offer a robust sales floor with screen sharing, live conversation transcripts, volume control and real-time data so leadership can manage a call block like it’s in person. Others will lack in these areas. 

Dialer:

Nooks ensures spam risk mitigation, decreasing the likelihood of being marked as spam with FCR Number Registration.

Users can group account/persona so sellers can focus on talk tracks and conversion based on repetition.

Managers can scale out talk tracks and call scripts based on account, title, persona with real-time Battle Cards and more...

Integration: 

With LinkedIn Embed + Prospect, Account and SFDC notes, callers will have access to all the information they need on every call.

Call Library & Analytics: 

With 2x-5x the dials, management gets access to more powerful data than ever before. Get the best insights with objection, conversion, account penetration, sequence performance reports.

Enrichment: 

With Nooks Numbers, prospect mobile data will enrich automatically and remove bad numbers through integrations with providers like Apollo, ZoomInfo, Cognism and People Data Labs.

Reviews: 

Compare Nooks and Orum on G2.

FAQ:

What are AI-powered power and parallel dialers, and why are they essential for Sales Development teams?

AI-powered power and parallel dialers enable Sales Development teams to increase their calling efficiency by 2-5 times while automating manual tasks, providing real-time data and reporting to leadership.

Why have teams like Seismic, Airbase, and Abnormal Security chosen Nooks for their Sales Development organizations?

Nooks is favored by Sales Development teams because it enhances productivity, automates tasks, and provides valuable real-time insights and feedback. It's the backbone for companies trying to optimize their call strategies and improve overall efficiency.

Why should you consider implementing a power/parallel dialing software?

Power/parallel dialing softwares streamline manual tasks, increases connect rates, decreases ramp time, and ultimately lowers cost-per-opportunity.

How can AI capabilities in dialing software increase connect rates and decrease ramp time?

AI dialing increases connect rates by filtering out bad numbers at scale and integrating with data providers to update and replace contact information.

What factors should you consider when choosing the right dialer for your team?

When selecting a dialer, evaluate features like data enrichment, spam risk mitigation, integration with other platforms (such as LinkedIn, Salesforce, etc.), call library and analytics.

What distinguishes a great dialer from a good one in terms of improving connect and conversion rates?

While many dialers excel at volume calling, the distinguishing factor between a great dialer and a good one lies in its ability to improve connect and conversion rates.

How does Nooks address spam risk mitigation and data enrichment?

Nooks ensures spam risk mitigation by implementing measures such as FCR Number Registration and offers data enrichment features through integrations with providers like Apollo, ZoomInfo, Cognism, and SalesIntel.

What insights can management gain from Nooks' call library and analytics?

With Nooks' call library and analytics, management gains access to more powerful data than ever before. They can generate reports on objection handling, conversion rates, account penetration, sequence performance, and more.

Where can I find reviews comparing Nooks and Orum?

You can find reviews comparing Nooks and Orum on platforms like G2, where users share their experiences, ratings, and feedback on both dialing software options, helping you make an informed decision based on real-world user experiences.

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