Introducing Nooks AI Assistant: Frontier AI for GTM Teams
Today we're launching Nooks AI Assistant – the conversational interface that completes the Nooks Agent Workspace.
AI Sequencing already handles list building, account research, and multi-channel outreach. The Assistant puts all of it at your fingertips, so reps can delegate entire workflows to AI that actually knows their business.
Hand it an account. It builds the strategy, finds the prospects, and writes every sequence. Let it run overnight. Your whole team wakes up to custom-branded outreach, ready to send. Ask it what's working. It turns the answer into plays the entire org can run.
This isn't another productivity feature. It's the execution layer.
The Problem with Horizontal AI
ChatGPT, Claude, Gemini – they're remarkable general-purpose tools. Our team uses them constantly for thinking through problems, drafting documents, writing code.
But they don't know your accounts. They can't tell you why a deal stalled last quarter, what a prospect's org chart looks like, or which message is converting in your current sequences. They give you answers. You still do the work.
We've watched sales teams try to fill the gap themselves – prompt engineering their way to account research, copy-pasting call transcripts into chat windows, stitching together five browser tabs to build a single outreach sequence. The effort is real. But the results are inconsistent.
The problem isn't that reps are using the wrong prompts. It's that horizontal AI was never built for this type of work.
The same way Cursor is purpose-built for developers and Harvey for lawyers, the best GTM teams need AI that was built for sales – not adapted for it.
What Frontier AI Looks Like for GTM
For the past few years, "being on the frontier of AI" meant something specific to engineering teams: faster iteration, better tooling, compound advantages that were hard to close once established.
GTM is now at the same inflection point.
The teams running frontier AI for sales today aren't using better chat interfaces. They're running systems that understand the full lifecycle of an account – what happened on the last call, what signal just lit up in the market, which stakeholders are engaged, what plays have worked against similar profiles – and act on that context automatically.
That's a fundamentally different category from a smarter search bar. And it's exactly what we've spent the last year building.
Why This Required Building from the Ground Up
The challenge with building AI for GTM isn't access to models. Every team has access to the same frontier models. The challenge is grounding them in data that actually matters for sales and wiring them into the systems where pipeline gets built.
Some ground their AI in static context: contact databases, CRM fields, uploaded documents. A solid foundation, but frozen in time. It doesn't know what happened on your last call with this specific account, what buying signal lit up this week, which stakeholders are engaged right now, or what your top rep said that moved the deal.
Nooks AI Assistant is grounded in dynamic, behavioral context: the full lifecycle of every account as it actually unfolds. Your call recordings, email activity, sequencing history, intent signals, and CRM data all flow into one unified context layer that updates in real time. That's what separates an AI that gives you a generic account summary from one that tells you this specific account has two engaged stakeholders who've been on calls in the last 30 days, a signal that fired last week, and a play your top AE has run successfully against this exact profile.
We also had to build the right surfaces for human-agent collaboration. Generic AI tools dump output into a chat window and leave you to figure out what to do with it. The Nooks Agent Workspace gives reps and managers purpose-built interfaces to review, approve, and act – so the execution layer actually connects to the decisions that matter.
What Nooks’ AI Assistant Does
The AI Assistant is the conversational interface to the entire Nooks platform. From a single chat window, a rep can:
- Run deep account research: The Assistant pulls from CRM data, call transcripts, email history, web signals, and intent data to build a complete picture of an account in seconds.
- Identify and prioritize prospects: Rather than handing you a raw list, it reasons across your GTM data to surface the right contacts given current context: who's engaged, who fits the ICP, who's in the buying window.
- Build and launch sequences: Hand it an account and a goal. It writes the emails, creates the tasks, and adds contacts to sequences – personalized to the account, grounded in what's converting on your team.
- Codify what's working: Ask it what plays are driving results. It analyzes performance across the team and packages winning strategies into outbound plays that can trigger automatically based on buying signals.
- Run on a schedule: Set the Assistant to work overnight, monitor accounts for signals, or produce a daily digest for your team every morning. Long-running agents that execute while your reps are focused on work only a human can do.
Built on Serious Technical Foundations
This launch wouldn't have been possible without the infrastructure partners who power the execution layer underneath: Temporal for workflow orchestration, Vercel and the Agents SDK, Elastic for search, and the latest models from OpenAI and Anthropic.
Building at the frontier means standing on serious technical shoulders. We're grateful for partners who understood the vision early and helped us build something that would have been impossible a year ago.
What Comes Next
We're shipping something new every week. The teams running on Nooks today are building an advantage in pipeline efficiency and rep productivity that's going to be very hard to close.
If you want to see exactly how we use the AI Assistant internally to run our own outbound — we're hosting a live session and walking through everything.
Stop chatting. Start selling.
That's intelligent outbound.
