Nooks Cookie Policy

Effective Date: 24/09/2025

This Cookie Policy explains how Nooks Communications, Inc. (“Nooks,” “we,” “our,” and/or “us”) uses cookies and similar technologies to recognize you when you visit our websites at https://www.nooks.ai and https://apps.nooks.in ("Websites"). It explains what these technologies are and why we use them, as well as your rights to control our use of them.

In some cases we may use cookies to collect personal information, or information that becomes personal information if we combine it with other information.

What are cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.

Cookies set by the website owner (in this case Nooks) are called "first-party cookies". Cookies set by parties other than the website owner are called "third-party cookies”. Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics). The parties that set these third-party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.

Why do we use cookies?

We use first and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Websites to operate, and we refer to these as "essential" or "strictly necessary" cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Online Properties. Third parties serve cookies through our Website for advertising, analytics, and other purposes. This is described in more detail below.

How can you control cookies?
You have the right to decide whether to accept or reject cookies. You can exercise your cookie rights by setting your preferences in the Cookie Consent Manager. The Cookie Consent Manager allows you to select which categories of cookies you accept or reject. Essential cookies cannot be rejected as they are strictly necessary to provide you with services.

The Cookie Consent Manager can be found in the notification banner on our Websites. If you choose to reject cookies, you may still use our Websites though your access to some functionality and areas of our Websites may be restricted. You may also set or amend your web browser controls to accept or refuse cookies. 

The illustrative types of first- and third-party cookies served through our Websites and the purposes they perform are described in the table below (please note that the specific cookies served may vary depending on the specific Online Properties you visit).

Essential website cookies:
These cookies are strictly necessary to provide you with services available through our Website and to use some of its features, such as access to secure areas.

Name
_cf_bm
Purpose
_cCloudflare places the cookie on end-user devices that access customer sites protected by Bot Management or Bot Fight Mode.f_bm
Provider
.hubspot.com
Service
CloudFlare
Type
http_cookie
Expires In
29 minutes
Name
_Host-js_csrf
Purpose
www.dropbox.com
Service
Dropbox
Type
server cookie
Expires In
11 months 30 days
Name
_cf_bm
Purpose
Cloudflare places the cookie on end-user devices that access customer sites protected by Bot Management or Bot Fight Mode. 
Provider
linkedin.com
Service
CloudFlare
Type
http_cookie
Expires In
29 minutes

Name
_cf_bm
Purpose
Cloudflare places the cookie on end-user devices that access customer sites protected by Bot Management or Bot Fight Mode. 
Provider
.hs-scripts.com
Service
CloudFlare
Type
http_cookie
Expires In
29 minutes
Name
_cf_bm
Purpose
Cloudflare places the cookie on end-user devices that access customer sites protected by Bot Management or Bot Fight Mode. 
Provider
.hsadpixel.net
Service
CloudFlare
Type
http_cookie
Expires In
29 minutes
Name
_cf_bm
Purpose
Cloudflare places the cookie on end-user devices that access customer sites protected by Bot Management or Bot Fight Mode. 
Provider
.hsforms.com
Service
CloudFlare
Type
http_cookie
Expires In
29 minutes
Name
_cf_bm
Purpose
Cloudflare places the cookie on end-user devices that access customer sites protected by Bot Management or Bot Fight Mode. 
Provider
.hs-banner.com
Service
CloudFlare
Type
http_cookie
Expires In
29 minutes
Name
_cf_bm
Purpose
Cloudflare places the cookie on end-user devices that access customer sites protected by Bot Management or Bot Fight Mode. 
Provider
.hs-analytics.net
Service
CloudFlare
Type
http_cookie
Expires In
29 minutes
Name
_cf_bm
Purpose
Cloudflare places the cookie on end-user devices that access customer sites protected by Bot Management or Bot Fight Mode. 
Provider
.vimeo.com
Service
CloudFlare
Type
http_cookie
Expires In
29 minutes
Name
uc_session
Provider
.dropboxusercontent.com
Type
server_cookie
Expires In
session
Name
uc_session
Provider
.dropboxusercontent.com
Type
server_cookie
Expires In
session

Performance and functionality cookies:These cookies are used to enhance the performance and functionality of our website but are non-essential to their use. However, without these cookies, certain functionality (like videos) may become unavailable.

Name
lang
Provider
https://www.linkedin.com/legal/privacy-policy View Service Privacy Policy
Type
server_cookie
Expires In
session
Name
_cfuvid
Purpose
This cookie is set by Cloudflare to enhance security and performance. It helps identify trusted web traffic and ensures a secure browsing experience for users
Provider
cdn.webflow.com
Service
Type
server_cookie
Expires In
session
Name
MR
Purpose
This cookie is used by Microsoft to reset or refresh the MUID cookie.
Provider
.c.bing.com
Type
server_cookie
Expires In
7 days
Name
MR
Purpose
This cookie is used by Microsoft to reset or refresh the MUID cookie.
Provider
c.clarity.ms
Type
server_cookie
Expires In
7 days
Name
_cfuvid
Purpose
This cookie is set by Cloudflare to enhance security and performance. It helps identify trusted web traffic and ensures a secure browsing experience for users.
Provider
.hsforms.com
Service
Type
server_cookie
Expires In
session
Name
_cfuvid
Purpose
This cookie is set by Cloudflare to enhance security and performance. It helps identify trusted web traffic and ensures a secure browsing experience for users.
Provider
.hubspot.com
Service
Type
server_cookie
Expires In
session
Name
_cfuvid
Purpose
This cookie is set by Cloudflare to enhance security and performance. It helps identify trusted web traffic and ensures a secure browsing experience for users.
Provider
.vimeo.com
Service
Type
server_cookie
Expires In
session
Name
intercom.intercom-slate#
Purpose
Stores the user’s state data for the Intercom messenger
Provider
apps.nooks.in
Service
Intercom
Type
html_local_storage
Expires In
persistent
Name
intercom-device-id-#
Purpose
Stores the user’s device ID for the Intercom messenger
Provider
apps.nooks.in
Service
Intercom
Type
http_cookie
Expires In
8 months 26 days
Name
intercom-session-#
Purpose
Tracks the user’s session data for the Intercom messenger
Provider
.nooks.in
Service
Intercom
Type
http_cookie
Expires In
6 days

Analytics and customization cookies: These cookies collect information that is used either in aggregate form to help us understand how our Websites are being used or how effective our marketing campaigns are, or to help us customize our Websites for you.

Name
_click
Purpose
This cookie is set by Cloudflare to enhance security and performance. It helps identify trusted web traffic and ensures a secure browsing experience for users
Provider
nooks.al
Service
Microsoft Clarity
Type
http_ cookie
Expires In
11 months 30 days
Name
_ptq.gif
Purpose
Records anonymous page view data
Provider
track.hubspot.com
Service
HubSpot
Type
pixel_tracker
Expires In
session
Name
s7
Purpose
Gather data regarding site usage and user behavior on the website
Provider
www.loom.com
Service
HubSpot
Type
Adobe Analytics
Expires In
persistent
Name
ajs_anonymous_id
Purpose
Used for Analytics and help count how many people visit a certain site by tracking if you have visited before
Provider
www.loom.com
Service
Segment
Type
server_cookie
Expires In
999 years 4 months
Name
_ga
Purpose
Records a particular ID used to come up with data about website usage by the user
Provider
.nooks.ai
Service
Google Analytics
Type
http_cookie
Expires In
1 year 1 month 4 days
Name
_clsk
Purpose
Connects multiple page views by a user into a single Clarity session recording
Provider
.nooks.ai
Service
Microsoft Clarity
Type
http_cookie
Expires In
23 hours 59 minutes
Name
s7
Purpose
Gather data regarding site usage and user behavior on the website
Provider
.nooks.ai
Service
Adobe Analytics
Type
http_cookie
Expires In
3 months 28 days (www.nooks.ai)/ 23 hours and 59 minutes (app.nooks.in)
Name
ajs_user_id
Purpose
This cookie helps track visitor usage, events, and target marketing, and can also measure application performance and stability.
Provider
www.loom.com
Service
Segment
Type
html_local_storage
Expires In
persistent
Name
c.gif
Provider
c.clarity.ms
Service
Microsoft Clarity
Type
pixel_tracker
Expires In
session
Name
ajs_anonymous_id
Purpose
Used for Analytics and help count how many people visit a certain site by tracking if you have visited before
Provider
www.loom.com
Service
Segment
Type
html_local_storage
Expires In
persistent
Name
/
Purpose
tr-rc.lfeeder.com
Type
pixel_tracker
Expires In
session
Name
_ga_#
Purpose
Used to distinguish individual users by means of designation of a randomly generated number as client identifier, which allows calculation of visits and sessions.
Provider
.nooks.ai
Service
Google Analytics
Type
http_cookie
Expires In
1 year 1 month 4 days
Name
_hssrc
Purpose
Whenever HubSpot changes the session cookie, this cookie is also set to determine if the visitor has restarted their browser.
Provider
.nooks.ai
Service
HubSpot
Type
http_cookie
Expires In
session
Name
hubspotutk
Purpose
This cookie keeps track of a visitor's identity. It is passed to HubSpot on form submission and used when deduplicating contacts.
Provider
.nooks.ai
Service
HubSpot
Type
http_cookie
Expires In
5 months 27 days
Name
SM
Purpose
Session cookie used to collect anonymous information on now visitors use a site to help improve their experience and for better target ads.
Provider
.c.clarity.ms
Service
Microsoft Clarity
Type
server_cookie
Expires In
session
Name
s7
Purpose
Gather data regarding site usage and user behavior on the website.
Provider
bugcrowd.com
Service
Adobe Analytics
Type
server_cookie
Expires In
session
Name
_hstc
Purpose
The main cookie for tracking visitors.
Provider
.nooks.ai
Service
Hubspot
Type
http_cookie
Expires In
5 months 27 days
Name
_vwo_uuid_v2
Purpose
This cookie is used for storing a particular user’s unique ID on the website and helps us understand visitor behavior and thus improve site performance.
Provider
.nooks.ai
Service
Hubspot
Type
http_cookie
Expires In
1 year
Name
_hssc
Purpose
This cookie keeps track of sessions.
Provider
.nooks.ai
Service
Hubspot
Type
http_cookie
Expires In
29 minutes
Name
_cltk
Purpose
User by Microsoft Clarity to store and track user interaction
Provider
.nooks.ai
Service
Microsoft Clarity
Type
html_session_storage
Expires In
session
Name
MUID
Purpose
Sets a unique user id for tracking how the user uses the site. 
Provider
.clarity.ms
Service
Bing Analytics
Type
http_cookie
Expires In
1 year 24 days
Name
s7
Purpose
Gather data regarding site usage and user behaviour on the website.
Provider
forms.hsforms.com
Service
Adobe Analytics
Type
pixel_tracker
Expires In
session
Name
v.gif
Purpose
This cookie is used internally by the VWO Analytics platform and tracks unique visitors for an account. It also tracks the visitor settings time out events. 
Provider
dev.visualwebsiteoptimizer.com
Service
VWO
Type
pixel_tracker
Expires In
session
Name
s7
Purpose
Gather data regarding site usage and user behaviour on the website.
Provider
www.dropbox.com
Service
Adobe Analytics
Type
server_cookie
Expires In
11 months 30 days
Name
CLID
Purpose
Identifies the first-time Clarity saw this user on any site using Clarity.
Provider
www.clarity.ms
Service
Microsoft Clarity
Type
server_cookie
Expires In
11 months 30 days
Name
MUID
Purpose
Sets a unique user id for tracking how the user uses the site.
Provider
.bing.ms
Service
Bing Analytics
Type
http_cookie
Expires In
1 year 24 days
Name
vuid
Purpose
Used by Vimeo player to check if certain features or preferences have been selected by the user on websites with embedded videos from Vimeo.
Provider
.vimeo.com
Service
Vimeo
Type
http_cookie
Expires In
1 year 1 month 4 days
Name
_gid
Purpose
Keeps an entry of the unique ID which is then used to come up with statistical data on website usage by visitors. 
Provider
.nooks.in
Service
Google Analytics
Type
http_cookie
Expires In
23 hours 59 minutes
Name
mp_#_mixpanel
Purpose
This cookie is set by Mixpanel for analyzing traffic, and in particular how users reached the platform. 
Provider
.nooks.in
Service
MixPanel
Type
http_cookie
Expires In
11 months 30 days
Name
_gat#
Purpose
Enables Google Analytics to regulate the rate of requesting.
Provider
.nooks.in
Service
Google Analytics
Type
http_cookie
Expires In
less than 1 minute

Advertising cookies: These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.

Name
IDE
Purpose
Used to measure the conversion rate of ads presented to the user.
Provider
.doubleclick.net
Service
.doubleclick.net
Type
server_cookie
Expires In
1 year 11 months 29 days
Name
lastExternalReferrerTime
Purpose
Detects how the user reached the website by registering their last URL-address. 
Provider
www.nooks.ai
Service
Meta Platforms, Inc.
Type
html_local_storage
Expires In
persistent
Name
test_cookie
Purpose
A session cookie used to check if the user’s browser supports cookies.
Provider
.doubleclick.net
Service
DoubleClick
Type
server_cookie
Expires In
15 minutes
Name
lastExternalReferrer
Purpose
Detects how the user reached the website by registering their last URL-address.
Provider
www.nooks.ai
Service
Meta Platforms, Inc.
Type
html_local_storage
Expires In
persistent
Name
locale
Purpose
This cookie contains the display locale of the last logged in user on this browser.
Provider
.dropbox.com
Service
Facebook
Type
server_cookie
Expires In
4 years 11 months 29 days
Name
bcookie
Purpose
Used to optimize the range of advertising on Linkedin
Provider
.linkedin.com
Service
Linkedin Ad Analytics 
Type
server_cookie
Expires In
11 months 30 days
Name
lidc
Purpose
These cookies are associated with a B2B marketing platform, formerly known as Bizo, which is now owned by LinkedIn, the business networking platform. This sub-domain is connected with LinkedIn's marketing services that enable website owners to gain insight into types of users on their site based on LinkedIn profile data, to improve targeting.
Provider
.linkedin.com
Service
Linkedin
Type
server_cookie
Expires In
1 day
Name
fr
Purpose
Used by Facebook to collect a unique browser and userID, used for targeted advertising.
Provider
.facebook.com
Service
Facebook
Type
server_cookie
Expires In
2 months 29 days
Name
_gcl_ls
Provider
www.nooks.ai
Service
Google
Type
html_local_storage
Expires In
persistent
Name
ANONCHK
Purpose
Used by Bing as a unique user identifier for users seeing bing ads
Provider
c.clarity.ms
Service
Bing
Type
server_cookie
Expires In
10 minutes
Name
SRM_B
Purpose
Atlast Adserver used in conjunction with Bing services.
Provider
c.bing.com
Service
Bing
Type
server_cookie
Expires In
1 year 24 days
Name
_fbp
Purpose
Facebook tracking pixel used to identify visitors for personalized advertising.
Provider
.nooks.ai
Service
Facebook
Type
http_cookie
Expires In
2 months 29 days
Name
_gcl_au
Purpose
Used by Google Ads for experimenting with advertisement efficiency across websites using their services.
Provider
.nooks.ai
Service
Google Ads
Type
http_cookie
Expires In
2 months 29 days

Social networking cookies: These cookies are used to enable you to share pages and content that you find interesting on our Websites through third-party social networking and other websites. These cookies may also be used for advertising purposes.

Name
bscookie
Purpose
Cookie used for Sign-in with Linkedin and/or for Linkedin follow feature on 3rd party websites
Provider
www.linkedin.com
Service
Linkedin Ad Analytics
Type
server_cookie
Expires In
11 months 30 days

How can you control cookies on your browser?
As the means by which you can refuse cookies through your web browser controls vary from browser to browser, you should visit your browser's help menu for more information. The following is information about how to manage cookies on the most popular browsers:
Chrome
Internet Explorer
Firefox 
Safari
Edge
Opera

In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit:As the means by which you can refuse cookies through your web browser controls vary from browser to browser, you should visit your browser's help menu for more information. The following is information about how to manage cookies on the most popular browsers:
Digital Advertising Alliance
Digital Advertising Alliance of Canada
European Interactive Digital Advertising Alliance

What about other tracking technologies, like webbeacons?
Cookies are not the only way to recognize or track visitors to a website. We may use other, similar technologies from time to time, like web beacons(sometimes called "tracking pixels" or "clear gifs"). These are tiny graphics files that contain a unique identifier that enables us to recognize when someone has visited our Website or opened an email including them. This allows us, for example, to monitor the traffic patterns of users from one page within a website to another, to deliver or communicate with cookies,to understand whether you have come to the website from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of email marketing campaigns.In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.

Do we use Flash cookies or Local SharedObjects?
Websites may also use so-called "Flash Cookies" (also known as LocalShared Objects or "LSOs") to, among other things, collect and store information about your use of our services, fraud prevention, and for other site operations.

If you do not want Flash Cookies stored on your computer, you can adjust the settings of your Flash player to block Flash Cookies storage using the tools contained in the Website Storage Settings Panel. You can also control Flash Cookies by going to the Global Storage Settings Panel and following the instructions (which may include instructions that explain, for example,how to delete existing Flash Cookies (referred to "information" on the Macromedia site), how to prevent Flash LSOs from being placed on your computer without your being asked, and (for Flash Player 8 and later) how to block Flash Cookies that are not being delivered by the operator of the page you are on at the time).

Please note that setting the Flash Player to restrict or limit acceptance ofFlash Cookies may reduce or impede the functionality of some Flash applications, including, potentially, Flash applications used in connection with our services or online content.

Do we serve targeted advertising?
Third parties may serve cookies on your computer or mobile device to serve advertising through our Websites. These companies may use information about your visits to this and other websites in order to provide relevant advertisements about goods and services that you may be interested in. They may also employ technology that is used to measure the effectiveness of advertisements. They can accomplish this by using cookies or web beacons to collect information about your visits to this and other sites in order to provide relevant advertisements about goods and services of potential interest to you. The information collected through this process does not enable us or them to identify your name, contact details,or other details that directly identify you unless you choose to provide these.Websites may also use so-called "Flash Cookies" (also known as LocalShared Objects or "LSOs") to, among other things, collect and store information about your use of our services, fraud prevention, and for other site operations.

Do we serve targeted advertising?
Third parties may serve cookies on your computer or mobile device to serve advertising through our Websites. These companies may use information about your visits to this and other websites in order to provide relevant advertisements about goods and services that you may be interested in. They may also employ technology that is used to measure the effectiveness of advertisements. They can accomplish this by using cookies or web beacons to collect information about your visits to this and other sites in order to provide relevant advertisements about goods and services of potential interest to you. The information collected through this process does not enable us or them to identify your name, contact details,or other details that directly identify you unless you choose to provide these.Websites may also use so-called "Flash Cookies" (also known as LocalShared Objects or "LSOs") to, among other things, collect and store information about your use of our services, fraud prevention, and for other site operations.

Where can you get further information?
If you have any questions about our use of cookies or other technologies,please contact us at: privacy@nooks.in.

Last reviewed September 24, 2025.

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