The team at Nooks just closed our first $250,000+ customer – and it all started by LOSING the opportunity to one of our competitors. Here’s how we won it back by playing the long game:

Over a year ago, we competed for the business of this top account. It was close, but ultimately they chose another vendor because of what they felt was a functionality gap. At the time, that hurt.

But as I like to tell the team: it’s not about the starting point, it’s about the ramp of your progress. And we’re climbing fast. 

Fast-forward a year. 

The innovation at Nooks has been blazing fast as we built the leading platform of “sales superpowers”. Superpowers that give reps more quality conversations, more accurate contact data, customized training, improved call culture, and more. 

We stayed in touch with this future customer. And a year after that initial loss, we were invited back into a head-to-head trial with our competition. 

It wasn’t even close. Our champion said that we were producing “2x the productivity” for their outbound team, just in the trial. 

So, doubling productivity over a tool that the team had already adopted and was already accustomed to. That’s the power of the truly effective tech PLUS a great user experience. 

A total solution

But that’s not the only reason for the win:

• Passionate customers: We focus on making hyper-successful customers. That dedication is obvious in our sales, trial, and onboarding processes. Our prospects see this every day on LinkedIn, reference calls, and more. And this deal was no different. 

• Provable value: When we run trials, we know that our win rate goes through the roof. Why? Our product prepares reps to be successful on the phone – with training, quality contact data, motivated team members, and more. So, when reps get on the phone and they have great conversations and book meetings. Trialists simply demand to keep Nooks on.

• Rapid adoption: We focus tremendous effort on the Nooks user experience. It’s powerful, but users know intuitively how to use it. When you have a beautifully designed product combined with almost immediate results for users, adoption takes care of itself. 

• Real, consistent innovation: Like I say, it’s about the slope of your innovation. We’re building sales superpowers that help to drive real pipeline growth for our customers. And that means constant innovation. 

There’s a lot more where that came from

When I look at our pipeline, I see many, MANY more deals that fit the same profile. Why? Large businesses know that the most effective way to hit their revenue goals isn’t just to tweak their win-rate percentages… It's to massively boost their pipeline. But how?

Over and over, we’re seeing outbound calling as the most effective channel. In fact, our customers see 80% of their pipeline coming from outbound calls. 

And we’re just getting started on enterprise deals. The data shows that enterprises are investing disproportionately heavily into outbound to fuel their pipeline generation. And Nooks is the way to make outbound calling effective. No wonder we’re the choice.

So, if you’re not happy with the results that you’re seeing in your outbound calling, we should talk.