A Leader in Procurement Technology
Tropic is an AI spend management solution that gives finance and procurement leaders complete control over their spending, operations, and data. By automating manual tasks, integrating seamlessly with existing systems, and providing data-backed intelligence from hundreds of thousands of transactions, Tropic’s solution helps teams spend smarter and grow faster.
Overcoming Outbound Challenges: Why Tropic Wanted a Better Dialer
As an experienced sales development leader, Molly McElgunn was fully confident that the phones could be a powerful outreach channel for her team at Tropic. The problem? Their existing tech stack wasn’t delivering enough conversations with prospects to drive the results they needed.
Before Nooks, Tropic’s SDR team had been dialing from their Sales Engagement Platform, but their success was hindered by the workflow. Repetitive manual tasks dragged down their call volume, and the administrative burden left reps exhausted before they could even connect with a prospect.
Despite making over 150 calls a day, each rep was averaging just two conversations. To make matters worse, the numbers provided by their previous dialer often appeared as spam, causing most prospects to ignore the calls entirely.
After exploring a range of dialer solutions, Molly decided that it was time to start a trial with Nooks. After just one week with the platform, the results were undeniable—Tropic’s SDR team was more connected, energized, and productive than ever.
Making the Right Choice: Why Tropic Went with Nooks
In evaluating dialer solutions, Molly prioritized tools that could solve her team’s biggest challenges: low connect rates, remote team collaboration, and effective coaching.
Higher Connect Rates: Nooks’ parallel dialer reduced spam detection and dramatically increased the number of conversations her reps could have each day, turning a major roadblock into a strength.
Enhanced Collaboration: The virtual sales floor brought her remote team closer together, enabling real-time interaction, peer learning, and shared celebrations that boosted team morale.
Real-Time Coaching: With live call visibility, Molly and her managers could provide instant, actionable feedback, helping reps quickly refine their approach and see immediate results.
After exploring a range of dialer solutions, Molly initiated a trial with Nooks. Even within the first week, the results were undeniable—Tropic’s SDR team was more connected, energized, and productive than ever.
Achieving Results: The Epic ROI Tropic Drove With Nooks
Shortly after implementing Nooks, Tropic’s SDR team experienced a dramatic transformation.
Connect rates skyrocketed, with reps averaging 4 times as many conversations as before. This surge in conversations allowed the team to surpass their monthly meeting goal within the first week of using the platform!
Beyond the numbers, Nooks reinvigorated Tropic’s remote-first team. The collaborative energy of the virtual sales floor boosted morale and created a sense of camaraderie that had been missing. Reps felt more confident, supported, and empowered to succeed, while managers gained valuable insights to drive continuous improvement.
For Molly, the results weren’t just measurable—they were transformative, proving that the right tools can unlock both performance and team potential.
Product Love: How the Salesfloor Redefined Coaching and Collaboration for Tropic’s SDR Team
Molly and her team realized within days of using Nooks that the virtual sales floor was a total game changer for collaboration, coaching, and team energy. Being able to listen in on live calls and share feedback in real time created a supportive, hands-on environment where reps could learn from each other and tweak their techniques based on real-world examples.
"The virtual sales floor has been a game changer for collaboration, coaching, and team energy. The ability to observe live calls and share feedback in real time has created a dynamic and supportive team environment," said Molly.
And it wasn’t just the reps who saw the benefits—managers did too.
With instant visibility into live calls, they gained insights that enabled immediate, targeted coaching while also uncovering areas for team-wide improvement. By identifying common challenges, skill gaps, and effective talk tracks, managers could refine training programs and develop more impactful onboarding processes tailored to real-world scenarios. This helped create a cycle where quick wins turned into long-term improvements for the entire team.
The interactive sales floor also brought fresh energy to the team, transforming what was once a solitary and draining process into a shared, motivating experience. Features like celebratory GIFs and sounds gamified the process, making work more engaging and fun. Wins were celebrated together, fostering a sense of camaraderie and accomplishment that kept morale high and the team tightly connected.
Looking Ahead: Building on Tropic’s Success with Nooks
Tropic’s Sales Development team is already planning for the future, building on the momentum they’ve gained with Nooks. With improved connect rates and a reinvigorated team, they’re focused on enhancing coaching strategies and using Nooks’ real-time insights to set bold new goals. Molly is especially excited to explore additional Nooks features, such as battle cards, persona data, and detailed reporting, which she believes will be instrumental in fine-tuning her team’s outreach strategy and achieving even greater results.
Summing up her experience with Nooks, Molly said, “Nooks has unlocked so many doors for my team and for me as a leader. It’s given me real-time visibility, the ability to coach more effectively, and the tools to help my team feel energized and connected. The difference it’s made has been incredible.”
